How can diet effect EMS?
Welcome to this month's Feed Room News brought to us by The Pure Feed Company. The Pure Feed Company carefully manage diets for horses prone to laminitis and Equine Metabolic Syndrome (EMS) is essential for supporting their long-term health.
This month we are highlighting Pure Fibre Balance, a low-calorie, high-fibre feed with just 11% sugar and starch combined. It is ideal for good-doers and horses with EMS, providing slow-release energy, supporting gut health, and delivering essential vitamins and minerals without promoting weight gain.
How Does Diet Link to EMS? Which Products are Suitable?
EMS is becoming increasingly common, particularly in native breeds and good-doers, and many vets are now recommending a low sugar, low starch diet as the foundation of effective management. With insulin dysregulation and a heightened risk of laminitis at the core of EMS, horse owners are actively seeking feed solutions that are both safe and nutritionally balanced. This is where Pure Feed can really support your customers - by offering complete, fibre-based feeds that remove the guesswork and reduce the risk of feeding unsuitable ingredients.
Pure Fibre Balance is our most popular choice for horses with EMS. It’s cereal-free, molasses-free, and naturally low in sugar and starch (10%), which helps to avoid spikes in blood glucose and insulin- essential for managing insulin dysregulation. The high-fibre content supports digestive health and keeps energy levels steady, without excess calories or ‘fizz’. Crucially, it contains a full balancer, so there’s no need to add extra supplements - everything is included. That means no complicated feed plans, no mixing and matching - just a simple, safe, all-in-one solution. For customers managing an EMS diagnosis, Pure Feed takes care of the diet side, so they can focus on the bigger picture of exercise, turnout, and ongoing veterinary support.
Why Do We At Barnstaple Equestrian Supplie Recommend Pure Feed?
Pure Feed offers a low-sugar, low-starch, high-fibre range specifically designed to support gastric health.
Our feeds are free from:
➡️ Molasses
➡️ Alfalfa
➡️ Cereals (except Pure Performance)
➡️ Mould inhibitors
➡️ Nutritionally Improved Straw
Everything you need in one bag. Each bag of Pure Feed contains:
PURE FIBRE BALANCE


Introducing Pure Fibre Balance:
The Perfect Blend of Nutrition and Fibre for Your Horse
Carefully formulated to provide
essential nutrition alongside a generous helping of fibre, Fibre Balance is
ideal for horses that require controlled calorie intake, without compromising
on quality.
- 💛Concentrated Nutrition with Added Fibre
Pure Fibre Balance delivers essential vitamins and minerals in a concentrated balancer with quality fibre—perfect for horses needing nutritional support without extra calories - 💛 Ideal for Good Doers and Conscious Diets
Pure Fibre Balance is low in calories, ideal for horses and ponies that maintain weight easily or are on controlled diets without sacrificing essential nutrients. - 💛 Low Sugar and Starch, Free from Molasses
Pure Fibre Balance is molasses-free and low in sugar and starch, making it a safe choice for horses on low glycaemic diets, including those prone to laminitis or metabolic issues. - 💛 Complete Nutritional Support
Each serving provides a full spectrum of nutrients, including essential
vitamins and minerals, amino acids, and pre- and probiotics. These components
work together to support your horse’s overall health, from digestive efficiency
to immune function. - 💛 Fibre-Rich Ingredients for Gut Health
With a high fibre content sourced from grass chaff, oat straw chaff, and grass
pellets, Pure Fibre Balance helps maintain a healthy digestive system.